Jenny Costa Honeycutt is getting major reinforcements in the closing stretch of the 2026 midterms from Winning For Women Action Fund (WFW AF), which is putting almost $1 million on the airwaves in support of Honeycutt; the ad campaign was obtained exclusively by the Washington Reporter.
WFW AF has been one of Honeycutt’s earliest backers; during her competitive primary, WFW AF spent almost $500,000 on digital, cable, and text ads on her behalf. Now, it’s making a significant investment in TV and digital ads to back Honeycutt — the ads will be on air through Election Day.
“Jenny has deep Lowcountry roots and is clear-eyed about the challenges facing families and businesses across the district,” Danielle Barrow, WFW AF’s president, told the Reporter. “WFW AF has been all-in on Jenny from the start, and this nearly $1 million campaign continues that support through the general election. Our investment will help ensure voters across [the district] have the opportunity to hear directly about Jenny, her record, and the priorities she will bring to Congress.”
The ad leans heavily on Honeycutt’s deep ties to South Carolina’s 1st District. “There’s a way of life down here you can’t explain to Washington,” the narrator says. “Jenny Costa Honeycutt grew up in it. Built a small business, raised her family down here. Now Jenny’s running for Congress to break the gridlock, bring fiscal sanity to D.C., and make things more affordable.”
The WFW AF ad ends by letting viewers know that Honeycutt is “fighting to bring costs down, and keep the Lowcountry moving forward.”
While WFW AF is relatively new to the political scene, it and its allies have raised and directed almost $50 million to support GOP women candidates through its super PAC, 501(c)(4), connected PAC, and hard dollar initiatives.
