EXCLUSIVE: Bilingual reinforcements heading to New Jersey via the RSLC's latest ad campaign
The RSLC is building on its significant New Jersey investments with only a few days to go before Election Day in the Garden State. Here's their latest.
Help is on the way for New Jersey Republicans in the form of another tranche of ads from the Republican State Leadership Committee’s (RSLC) New Jersey PAC that comes as races up and down the ballot continue to tighten in the Garden State.
The RSLC’s latest ad campaign is six figures and features one in Spanish as Republicans seek to capitalize on corruption from New Jersey Democrats like disgraced Sen. Bob Menendez, scandals involving Rep. Mikie Sherrill (D., N.J.), and skyrocketing cost of living.
“New Jersey families are working harder than ever, but Garden State Democrat politicians like Mikie Sherrill are too busy navigating their self-inflicted scandals and pushing policies that make life more expensive,” the RSLC’s president, Edith Jorge-Tuñón, told the Reporter. “This ad campaign makes it clear: state Republicans are fighting to restore trust, lower costs, and deliver real leadership for the Garden State.”
The RSLC’s Spanish ad, called “Basta Ya!” emphasizes how working families are “getting left behind, while politicians get ahead. So many years of bad policies and we’re the ones paying for it. Something needs to change.”
The other ad, titled “Scandal,” hones in on the series of scandals that have rocked New Jersey Democrats in recent years.
“New Jerseyans, we love our shore, our sports, and not pumping our own gas, but state Democrats and Mikie Sherill, they love scandals, Navy scandal, Stock scandal, Bob Menendez scandal. We deserve leaders we can trust, not ones who stick us with the bill.”
The ad goes on to quote Sherrill saying that her policies are “going to cost you an arm and a leg, but if you’re a good person, you’ll do it.”
These moves by the RSLC follow nearly $1 million of investments in New Jersey throughout this cycle; the organization has focused on absentee ballot mailings, follow-up communications, and early voting information.
While the RSLC’s primary focus is on down-ballot races, Sherrill’s controversial candidacy has given GOP groups plenty to work with. In one poignant example, Restore New Jersey, a group affiliated with the Republican Governors Association (RGA), is running an ad that focuses almost solely on Sherrill failing to answer “if you could pass one piece of legislation, what would it be?”
“Wow, I would love, that’s a really good question, pass legislation to, um, as a,” Sherrill responded.